MCC 5967 covers merchants processing orders through inbound telemarketing — telephone sales where the consumer initiates the call, typically in response to television, radio, or print advertising.

Transaction Profile

Low to mid value, moderate frequency, card-not-present only, impulse purchasing, continuity programmes common

Card Network Notes

Visa and Mastercard classify inbound telemarketing as requiring enhanced monitoring. Clear product descriptions and returns processes are essential for chargeback management.

Risk & Compliance

High risk. While less risky than outbound telemarketing, inbound telesales still carry elevated chargeback rates. Impulse purchasing in response to advertising, buyer's remorse, and product expectation mismatches drive disputes.