Overview
MCC 5966 covers merchants selling products and services through outbound telemarketing — proactive telephone sales to consumers who have not initiated contact. This includes both product sales and service subscriptions.
Transaction Profile
Low to mid value, moderate frequency, card-not-present only, recurring billing common for subscriptions, high cancellation rates
Card Network Notes
Visa and Mastercard both classify outbound telemarketing as a high-risk category requiring enhanced monitoring. Chargeback thresholds are closely monitored.
Risk & Compliance
High risk. Outbound telemarketing carries significantly elevated chargeback rates due to buyer's remorse, pressure selling, and disputed authorisations. Regulatory restrictions on cold calling are extensive and vary by jurisdiction. Consumer protection enforcement is active.