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MCC 5960 — Direct Marketing — Insurance Services

Assigned to direct marketing merchants selling insurance products through mail, telephone, and online channels.

MCC Code

5960

Industry

Insurance

Risk Level

Medium

Overview

MCC 5960 covers direct marketing of insurance products including life, health, property, and casualty insurance sold through mail order, telemarketing, and digital channels.

Transaction Profile

Low to mid value, moderate frequency from recurring premiums, card-not-present dominant, recurring billing, annual renewal cycles

Card Network Notes

Standard interchange applies. Recurring billing and credential-on-file rules apply. Clear cancellation processes are essential for chargeback management.

Risk & Compliance

Medium risk. Insurance products involve long-term commitments and complex terms. Cancellation disputes and buyer's remorse drive chargeback exposure. Regulatory compliance requirements are extensive.

Common Merchants

Direct insurance marketers, online insurance platforms, telesales insurance providers, comparison site partners

Transaction Profile

Low to mid value, moderate frequency from recurring premiums, card-not-present dominant, recurring billing, annual renewal cycles

Card Network Notes

Standard interchange applies. Recurring billing and credential-on-file rules apply. Clear cancellation processes are essential for chargeback management.

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