Overview
MCC 7311 covers advertising agencies, media planning and buying firms, digital marketing agencies, and related advertising service providers. Card payments are accepted for campaign fees, media spend, and creative services.
Transaction Profile
Mid to high value, recurring billing, predominantly CNP, B2B invoicing
Card Network Notes
Standard interchange applies. Large-ticket interchange programmes may be available for high-value media buying transactions.
Risk & Compliance
Risk is low. B2B transactions with established client relationships result in low dispute rates. Transaction values can be substantial for media buying.