MCC 5969 is a catch-all code for direct marketing merchants not assigned to more specific direct marketing categories. This includes online direct-to-consumer brands, social media commerce, and other direct response marketing channels.

Transaction Profile

Variable value, moderate to high frequency, card-not-present dominant, digital marketing driven acquisition

Card Network Notes

Standard interchange applies. Acquirers should assess individual merchant risk based on product type and marketing practices.

Risk & Compliance

Medium risk. Direct marketing channels carry inherent card-not-present chargeback exposure. Risk varies significantly by product type, marketing channel, and fulfilment model.