Overview
MCC 3414 is the merchant category code assigned to Godfrey National Rent-A-Car, used to identify point-of-sale transactions for vehicle rentals and associated services. When a cardholder rents a vehicle from Godfrey National Rent-A-Car, the transaction is classified under MCC 3414, allowing acquirers and issuers to apply appropriate interchange rates, fraud screening, and rewards programme rules specific to the vehicle rental industry.
Transaction Profile
Variable-amount authorization holds, multi-day rentals, insurance add-ons, fuel surcharges, mileage fees
Card Network Notes
MCC 3414 is within the car rental range (3351–3500), assigned to Godfrey National Rent-A-Car. Recognised by Visa, Mastercard, and other major networks.
Risk & Compliance
Vehicle rental transactions under MCC 3414 carry typical rental industry risks, including chargebacks related to damage disputes, fuel charges, extended rental periods, and insurance disagreements. Acquirers should ensure merchants maintain clear rental agreements and transparent pricing. Pre-authorisation holds are standard practice and must be managed to avoid cardholder confusion.